Wasted Efforts: The High Cost of Ignoring Customer Value

The most discouraging experiences I have had coding is finding out something I worked tirelessly on ended up being a complete waste. I remember significantly changing the onboarding workflow for an app 5 times. Each time, there was no consideration for how it impacted the user. Before going to production, I reviewed the solution and found a serious dead end. If only we were regularly asking these questions:

• Are we building the right thing?
• What impact will it have?
• How will we measure the outcomes?
• What value are we aiming to deliver, and why does the customer consider it valuable?

⠀When the entire team shares the vision of what we're building, understands why it's vital to customers, and has a clear plan to measure the outcomes, it's nothing short of inspiring.

image credit: Midjourney